The Internet has revolutionized a multitude of industries – including marketing. With customers spending more and more time online, businesses have no other option but to take their online presence very seriously. Having a well-made website and writing eye-catching emails is not enough, either: you need to understand the peculiarities of social media networks and know how exactly you should use them to reach your target audience.
When done right, digital marketing allows a business to reach the most impressive results while keeping the cost at minimum. By taking this Learning Path, you will find out everything a digital marketing professional needs to know to succeed, including the distinct techniques for Facebook, Instagram, Twitter, YouTube and other kinds of social media.
A carefully tailored list of courses for best experience developing your skills, including only the essentials and skipping the usual college surpluses.
Improve your skill set with proven tools, and take opportunities to practice with realistic tasks.
Make additions to your résumé to secure your dream job with high pay. Send applications anywhere in the world!
Even if you choose to stop midway, you’ll have acquired skills that you’ll be able to use in many other fields.
Get the basics down first: learn what is digital marketing and how it can help you promote a business.
Email is the one digital media everyone – and we do mean everyone – uses. Find out how to generate impressive leads and get their attention!
Learn to optimize your content for search engines, increase its findability and maximize your chances to reach the audience.
Get familiar with all the tools available on Facebook that can help you reach your marketing goals. Ads, groups, affiliate marketing, and tons of other topics covered!
Facebook ads are especially important: get to know them in more detail! Find out how you can set them up, target the right audience, and track the results.
The more social media networks you use, the more audience you reach! See how you can turn your Instagram followers into clients.
Maximizing the exposure of your tweets can be an immense help in promoting a business. Don’t miss out on a great chance to reach millions!
If you have a YouTube channel, a chance to earn a lot from the comfort of your own home is in your hands. See how you can take it!
Find all the secrets of social media marketing in one place and get the most out of every network!
Yelp is a great way for any local business to form a great first impression. Find out how you can use the business account and ads the most effectively!
Get familiar with split testing, learn to analyze and understand its results, and optimize the conversions on your website!
Now that you’re a true digital marketing guru, let’s see how you can create a foolproof marketing plan. Get ready for success!
Alex is highly experienced in delivering theory and practical tasks in over a hundred courses that he’s developed. An expert in software engineering, SEO, social marketing, and entrepreneurship.
Learn from real experts in their fields who share their knowledge and practical know-how.
Prove what you’ve learned to anyone who asks, and hang sweet additions to your wall of achievements.
Find opportunities to practice with code examples, practical tasks, learning missions, etc.
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Increase your chances to secure a job that you dream of by focusing on the skills that you actually need.