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168 学生
117 课
初级

您将学到什么?

  • 如何发展您的业务 如何使用社交媒体进行营销 如何选择不同的营销策略 如何使用SEO为您的链接和营销 How to Increase Your Conversion Rates

教学大纲

8点 16分
1: Course Introduction: Watch This First To Understand What You Get From The Course 部分
08:11
Helpful practice activity to start the course: 4-7 step checklist
05:12
2: SEO introduction. Starting with keyword research 部分
1:08:13
SEO section introduction
04:17
SEO keyword research tools introduction
05:08
Keyword research example and deciding on which search engine to target
06:20
Advanced keyword targeting example
03:57
Google voice SEO & Answer-box SEO
05:59
Long tail. vs. short tail SEO keywords
05:21
Keyword exercise to try
01:27
Example of my own keyword research and thinking outside the box
05:18
Keyword density, keyword stuffing, tools to help you and few uses of the tools
04:35
16-step keyword research checklist
07:01
Gray hat SEO, when keyword stuffing is ok and when not to do it
04:35
Keywords exercise and test to really drive this part of SEO knowledge home
03:32
Final keyword tests's answers - see how I think about the keywords
10:43
3: Strategies for popular business types & first-time marketer mistakes 部分
14:20
Section introduction
02:12
Ecommerce example for SEO
06:44
How to promote a local service
05:24
4: On-page SEO: Beginner to savvy and advanced strategies 部分
28:40
On-page SEO introduction
06:59
How to set up the Yoast plugin for SEO
01:14
How to set title/description meta tags for SEO
03:13
Boosting SEO ranking with HTML tags
01:42
Cornerstone SEO pages that get shared more and rank better
04:33
5 common SEO mistakes: Don't make these
04:07
Website load speed plugin
01:30
Google Analytics
05:22
5: Off-page SEO & Smart SEO 部分
40:49
Off-page SEO section introduction
01:08
SEO factors from Google search: What will make you rank higher in Google search
02:41
Google SEO for new websites & Google Citations
02:59
How to get links on Wikipedia
06:33
Link-building for SEO: 10 ways to get high quality links for SEO via publicity
08:47
What makes a link good for SEO
06:27
Guest-blogging for SEO - how to do it properly
02:50
Link-begging introduction. The brute-force approach that will never stop working
03:18
Script for cold emailing (link-begging) for backlink requests
03:17
Competitor link research
02:49
6: Additional SEO strategies to rank higher and be smarter about SEO 部分
42:38
Google SEO trends for 2018 and 2019 and what to focus on
03:57
Influencing SEO ranking with intent-match strategy
03:50
Advanced SEO: Example of how to use Microformats and have HTML generated for you
07:52
Advanced intent-match boosting strategy for ranking higher in Google search
04:04
How to rank almost any page in Google top-10
07:18
Leveraging recommendation algorithms
08:01
How to prioritize your SEO efforts per page
03:43
Common question: Should you have a blog?
03:53
7: Combining on-page SEO and sales copywriting 部分
13:24
Introducing on-page SEO and combining it with sales copywriting
02:14
CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO
06:49
EXAMPLE of a sales page that balances SEO and conversion optimization
04:21
8: Social media marketing fundamentals and good practices 部分
08:50
Social media marketing introduction
01:13
Social media marketing mistakes
07:37
9: Creating your own show on social media 部分
56:24
Introduction to building your own show
02:43
Monetization for your show
03:48
Marketing for a podcast
06:17
Extra way to promote each episode
01:23
Daily, monthly or weekly show
04:11
Deciding on a solo show or a show with guests
04:47
Podcast equipment
03:48
YouTube equipment
09:47
Podcast hosting
06:12
Longer vs. shorter shows
02:40
Topic coverage: Evergreen vs. current topics
02:03
Signing up for Libsyn podcast hosting
02:36
Before setting up a podcast on iTunes
01:10
Last steps of adding your podcast to iTunes
00:39
Possible free funding for your show
04:20
10: Live YouTube show or live Facebook show 部分
16:44
Live show introduction
01:41
Encoding software for live streaming and mobile options
03:39
How to set up your encoding software settings
02:00
Restream.io
01:34
Setting your bit rate and resolution correctly for perfect streaming
02:42
How to go live on YouTube and Facebook
05:08
11: Brief introductions to a few of the social platforms 部分
18:10
Quora marketing to get immediate traffic to your website and videos
05:24
Reddit
05:12
Forums
04:38
Section conclusion
02:56
12: Writing headlines to get social and SEO attention 部分
09:13
How to get higher social media post click-throughs by writing better headlines
07:58
Headline exercise
01:15
13: Twitter marketing 部分
23:51
Twitter marketing section introduction
04:33
Branding your Twitter page like a professional
06:31
What to do on Twitter on day 1
04:29
Tweet formula: How much and what types of content to tweet
06:07
Best days and times to tweet
02:11
14: Facebook marketing 部分
06:26
What you can expect from different promotional strategies on Facebook
03:24
How Facebook is becoming the new LinkedIn
03:02
15: How to go viral on Facebook 部分
16:48
Introduction to virality
00:33
Explaining the viral coefficient formula
05:06
How to boost virality
03:11
Ads having a role in virality
03:17
Viral coefficient calculator
02:56
Boosting content with ads to increase virality
01:45
16: YouTube Marketing 部分
41:01
YouTube section introduction
01:24
How a professional would approach promotion of a single YouTube video
05:11
YouTube SEO introduction
04:05
YouTube keyword research
07:05
YouTube On-Page SEO
03:45
Introducing the YouTube recommendation algorithm
05:36
How to get more subscribers on YouTube
05:03
Overview of my YouTube channel to give you ideas for how you can grow on YouTube
06:34
What to do when you first begin your YouTube channel
02:18
17: Selling Books And Other Products On Amazon 部分
21:49
Section introduction
01:19
How to become a best seller even if you are a bad writer :)
05:49
Overview of the main ways people will find your book
07:03
Amazon SEO ranking factors
07:38
18: Introduction To Marketing: Beginners Please Watch This First 部分
08:12
Marketing fundamentals section introduction
01:04
How to identify your target market
04:12
EXERCISE to get to know your target market more deeply
02:56
19: Case studies from students 部分
45:01
Lyssa Menard coaching
06:40
Violin Vibrato coaching
05:08
Zippisite
04:07
SocialBlast case study
03:53
Knoverse case study
05:55
Tips on trading case study
05:20
Blueberry smoothies blog case study
05:03
Life coaching business case study
04:02
Don Sturgill business case study
04:53
20: How to create free infographics to make more engaging social and blog posts 部分
07:49
How to make a Canva account
00:52
How to create your infographic so you can make more attractive posts
03:30
Where to get unlimited free visuals to immediately enhance your content
03:27

简述

要求

  • 您是一位有企业或有梦想的人 您想通过伟大的营销来发展您的业务 Be Willing to Try the Techniques Explained in This Course

关于教师

Alex Genadinik

Entrepreneur
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学生 293,970
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课程 40